MeGoShow Brand Guide
====================

Brand position
--------------
MeGoShow should read as confident, direct, and organizer-first. The tone is modern and practical rather than corporate or over-produced.

Core message
------------
MeGoShow gives independent event businesses better tools, clearer economics, and a more current customer experience.

Editorial usage
---------------
- Prefer "MeGoShow" with camel-case capitalization.
- Describe the company as organizer-first, launch-stage, and built for live events.
- Avoid describing the platform as enterprise software.
- Frame the product around transparency, control, and event operations.

Visual direction
----------------
- Use clean layouts with dark neutrals, crisp contrast, and selective electric accent color.
- Favor straightforward product presentation over lifestyle-heavy branding.
- Keep plenty of whitespace around the wordmark.

Asset notes
-----------
The companion logo package includes simple SVG assets for editorial and partner use.