Promoting Your Event

Email your registered attendees

How to send updates, announcements, and reminders to everyone who has a ticket to your event.

Overview

Every ticket buyer on MeGoShow opted in to organizer communications at the time of purchase. This means you can reach your entire attendee list directly — no third-party email tool, no import/export, no separate list building required. The attendee email tool is built into your event dashboard.

Sending an email to attendees

1

Go to your organizer dashboard and open Your event.

2

Click Attendees in the event navigation.

3

Select Email attendees from the actions menu.

4

Choose your recipient group: all ticket holders, a specific ticket tier, or a custom segment.

5

Write your subject line and message. Use the preview panel to see how it will look on desktop and mobile before sending.

6

Click Send. Emails are sent from a MeGoShow address with your event branding. Replies from attendees go directly to your organizer email address.

What to use attendee emails for

Pre-event updates

Share parking info, venue changes, lineup additions, or anything new your attendees need to know.

Schedule reminders

Send a reminder 24–48 hours before your event with door times, entry gate info, and what to bring.

Event changes

Notify attendees of time changes, venue updates, or artist substitutions quickly and directly.

Post-event follow-up

Thank attendees, share photos, request reviews, or announce your next event.

Limits and sending guidelines

To protect attendee inboxes and maintain high deliverability, the following limits apply:

  • Up to 5 emails per attendee before the event date.
  • No sending limit for post-event messages.
  • Promotional or marketing emails should use the dedicated marketing tools, not the attendee email tool.
  • Spam, misleading subject lines, or off-topic content may result in your sending access being reviewed.
  • All emails include a standard footer with MeGoShow's unsubscribe link for compliance.

Personalizing your message

Use merge tags to insert personalized information for each recipient. Merge tags are replaced automatically when the email is sent.

merge-tags.txt
{{first_name}}// The buyer's first name
{{ticket_type}}// The ticket tier they purchased
{{seat_info}}// Section and seat number (if assigned)
{{event_name}}// Your event name
{{event_date}}// The date and time of your event

Example message

Hi {{first_name}},

Just a reminder that {{event_name}} is this {{event_date}}. Your {{ticket_type}} ticket is confirmed {{seat_info}}.

Doors open 30 minutes before showtime. We'll see you there.

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